Target Audience

In this lesson our class looked at the importance of picking the right target audience. The target audience is a chosen group of people that you would like to aim your product at. You can pick your target market based on many different variables.

Cleverly, I have chosen my music magazine to represent the young people that listen to house music. This is because I feel that I can relate to this genre of music and there are a lot of young people that enjoy it. I will strategically aim my music magazine towards this target audience by making an iconic front cover, that will be eye-catching and look like no other music magazine to persuade the reader to buy our magazine over anyone else's. Females aged 16-22 are the most common people that listen to house music as it is typically featured in many festivals that you need to be a certain age for.

My magazine will appeal to young people that are girls as dance music portrays the image of teens being able to express themselves through the music that they love. The socio-economic group that my target audience will come form is group D as they will mostly still be living at home as unskilled or semi-skilled workers.

Ideal Entity

Sophie is a lively seventeen year old girl that enjoys going out with her friends and socialising with people of different ages. She is enthusiastic about dance music as she attends music festivals every year to watch her favourite DJ's such as Annie Mac and DJ EZ. She plans to stay living at home until she settles in a stable career so most of her money comes from her parents; however she currently has a weekend job at a local retailer to pay to go to the festivals that she loves. She feels that there are not any music magazine's that appeal to her as house music is an up-coming genre so she would like to see a magazine that is targeted towards her and her friends.